Heineken cube, por una cerveza mas sostenible #packaging #eco #sustentable #ladrillo

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Designed by Petit Romain, France.

Designed to overcome the overly loss of space between the cylinders of beer, heineken Cube optimizes storage all along the chain: from manufacturer to consumer.

It generates a significant fuel economy during transport.

Its minimalist form gives it a strong visual identity and integrates symbolic object as in consumer memory.

A new way of drinking, economic and ecological …

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heineken-cube-potw-03.jpg – See more at: http://www.packagingoftheworld.com/2012/08/heineken-cube-concept.html#sthash.7pJuPE4n.dpuf

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